Project Brief

For this 2017 project, the goal was to create a new corporate brand identity including mockups of a digital component and physical space. I decided to create an escape room brand that bucked many of that industry's cliches in favor of something more modern.

Initial ideation was geometric and three-dimensional, with the idea being to abstract the idea of puzzles away from the common cliches such as kyes and mazes.

These initial designs eventually led to a hexagonal grid that can be utilized to make objects that appear flat but imply a three dimensional space.

The final design for 'Decipher' is a modular identity system in which three different logos as well as employee badges, icons, and signage are all built off of the same grid and four color scheme.